FEATURED ARTICLES
FEATURED
Vector in Place
Keep the content fresh. Even a global catastrophe is no reason to post anything stale. The Tramps challenged one another to market their personal shelter-in-place locations. What's the best part about where you are?
Socially distant. Creatively consistent.
Six weeks into quarantine, but who's counting? We are. Counting website hits, conversions, sales. Yes, counting billable hours. Counting on people to do the right thing. We're counting on each other. The team dynamic is a big part of our agency process.
Read the room: Communicating in times of crisis
After almost a month of remote work, following stay-at-home guidelines, we're finally seeing advertising that has been clearly influenced by a worldwide pandemic. For our part, we've been creating COVID-influenced content since February as part of our work for Glens Falls Hospital.
A Going Concern
The travel and tourism industry is on hold for the foreseeable future. While that puts a damper on both ongoing and upcoming work in our shop, there are industries we serve that are, well, essential, and we're busy communicating just that.
Business unusual
In a perfect world, the press release would read something like: Trampoline expands, adding 16 new offices, overnight. We are not living in a perfect world. Our staff is now creating from the safety of their own homes.
A Click Measuring Contest
As the saying goes: Likes don't pay the bills...sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction.
BoGo on Philanthro
Here are ten, non-profit clients who partner with Trampoline to help raise awareness of (and funds for) their efforts. Each is different, with varying geographic areas, vision statements, and metrics for success. They are all mission-driven professionals trying to have an impact on our world.
Motion to compel
Shiny objects and shorter attention spans. That's what it comes down to. Here are nine, easy examples of how to incorporate motion into your marketing, because it's no longer enough to just put yourself out there, you also have to dance.
Unlimited Screen Time
First and foremost, we're not what you'd call a web shop. Design, advertising, and campaign creative is really more our bailiwick. Repeat impressions, hilarious headlines, and content choices are how we execute a successful market strategy.
Does Your Brand Still Fit?
We’re expecting a string of sunny days over the next week. It’s what our friends at Fountain Square call, “local summer.” You grab the summery clothes bound for storage and give them one last wear on a hike, trip to the lake or backyard barbecue. We dig deep into the gratitude well and revel in the abundance of joy from living in a place that we love.
Arrivals + Departures
What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you'll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler's time and treasure.
Track be nimble
Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms.
Perspective Requires Evolution
Ideas are considered a deliverable in our industry. It can be hard to sell an idea, people might say, "But it didn't cost you anything." I suppose to a certain extent that's true, but in reality, any idea is a result of our perspective, whether that is how we grew up, the education and training we've had, or simply a part of the unique way that we think.
Agenski of Record
The recently rebranded Peak Pass has leveraged the Peak presence in the Northeast, and their strategic locations near metropolitan areas including Boston, New York, Philadelphia, Washington D.C. and Baltimore. Drifter Pass sales, in the coveted 18-29 demo were up 47% last season. Sales were supported by a dedicated creative campaign that just won a Telly Award,
Create demand and don't let up
Tiered pricing tied to dates is a great way to incentivize consumers, but time limits alone will not seal the deal. Consumers need a repeat approach, even when the offering is a zero-hour affair, available for a limited time only.
Scavengers: End Scam
Last May, we dropped the gauntlet at some of the characters that exist on our own industry. We timed it to coincide with the theatrical release of a certain Marvel Studios movie. This year, we’ve assembled a new rogues gallery of rascals.
Save the date
What is it about an event poster that attracts an audience? The buzz that built organically about the series of vintage destination posters that we arrived with at the 2018 Boston Ski Show was undeniable. Below are some other examples of how event marketing and placemaking come together to make a head-turning piece of design.
Face It—A Story of Two Headshots
When we redesigned our website, we endeavored to manage it like we would a client project. There were times when the desire to “just get it done” tempted us to cut corners. Luckily we remembered all the times we’ve said to clients, “If you’re going to the effort of doing this, take the time and resources that you need to do it right.”
From the Inside Out
Here is the first in a series of Tramp Chats. We reserve the right to be very flexible with where these conversations go, but the goal is to give glimpses inside Trampoline.
Expert or Empath
We live in a pretty great moment as far as communication tools go—there are performance-based algorithms, CRM, CMS, SAS, and on and on. Sometimes the biggest challenge is figuring out which tools you need. The thing that cannot be outsourced is our ability to be compassionate toward clients.