FEATURED ARTICLES
FEATURED
Give Back on Giving Tuesday
We're from a small community - Glens Falls, New York to be exact. There are a multitude of ways to support local — to make a small change in your routine to make a big difference for your neighborhood, your community, and the area in which you live.
Support your workforce
There have always been kids at Trampoline. Since 2003 we've worked to create a culture that puts family first, knowing full well that it's easier to be creative when things are good at home. That founding principle—Family First—has taken on a deeper meaning as we collaborate from the confines of our living rooms.
A reintroduction:
Trampoline helps companies and organizations make the most of any situation. Even when faced with remote-work challenges, video conference buffering, and parenting-while-creating, these seven clients have used their Q2 wisely. They're making adjustments, or acquisitions, and are communicating their position in the best way imaginable.
Black Lives Matter
Today is no different than yesterday or eight days ago, or even 8 years ago. Our country has a racism problem. We should have spoken up a long time ago, been more consistent with our support and advocacy.
Socially distant. Creatively consistent.
Six weeks into quarantine, but who's counting? We are. Counting website hits, conversions, sales. Yes, counting billable hours. Counting on people to do the right thing. We're counting on each other. The team dynamic is a big part of our agency process.
A Going Concern
The travel and tourism industry is on hold for the foreseeable future. While that puts a damper on both ongoing and upcoming work in our shop, there are industries we serve that are, well, essential, and we're busy communicating just that.
A Click Measuring Contest
As the saying goes: Likes don't pay the bills...sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction.
Unlimited Screen Time
First and foremost, we're not what you'd call a web shop. Design, advertising, and campaign creative is really more our bailiwick. Repeat impressions, hilarious headlines, and content choices are how we execute a successful market strategy.
Does Your Brand Still Fit?
We’re expecting a string of sunny days over the next week. It’s what our friends at Fountain Square call, “local summer.” You grab the summery clothes bound for storage and give them one last wear on a hike, trip to the lake or backyard barbecue. We dig deep into the gratitude well and revel in the abundance of joy from living in a place that we love.
Perspective Requires Evolution
Ideas are considered a deliverable in our industry. It can be hard to sell an idea, people might say, "But it didn't cost you anything." I suppose to a certain extent that's true, but in reality, any idea is a result of our perspective, whether that is how we grew up, the education and training we've had, or simply a part of the unique way that we think.
Create demand and don't let up
Tiered pricing tied to dates is a great way to incentivize consumers, but time limits alone will not seal the deal. Consumers need a repeat approach, even when the offering is a zero-hour affair, available for a limited time only.
Scavengers: End Scam
Last May, we dropped the gauntlet at some of the characters that exist on our own industry. We timed it to coincide with the theatrical release of a certain Marvel Studios movie. This year, we’ve assembled a new rogues gallery of rascals.
Save the date
What is it about an event poster that attracts an audience? The buzz that built organically about the series of vintage destination posters that we arrived with at the 2018 Boston Ski Show was undeniable. Below are some other examples of how event marketing and placemaking come together to make a head-turning piece of design.