Connecting the Right People
with the Right Place
INDIAN LAKE
The town of Indian Lake sought a better, visual flag to wave, one that would capture interest to potential visitors and represent its true DNA—an adventure hub for local and regional visitors. Our process included soliciting feedback from area stakeholders and visitors to truly understand the place.
ONEONTA
As part of their Downtown Revitalization Initiative, the City of Oneonta selected us to be their design consultant and partner for a rebranding and wayfinding signage initiative. The “We’re Onta Something™” platform yielded a responsive brand identity and tagline system with bright and bold imagery, bringing a fresh and cohesive personality to the city.
SCHOHARIE COUNTY
This rural county in New York State is blossoming with unique attractions just waiting to be found. From the longest-covered bridge to the largest cave system in the state, we created print pieces and a custom map that illustrates the many wonders and exciting discoveries that await.
GLENS FALLS
Created by a small group of retailers and restaurants, the Glens Falls Merchant Collaborative was formed to market the downtown as a destination for shopping, dining, entertainment, and culture. Creative campaigns were designed to drive consumers to the city including specific profiles of entrepreneurs and the brands that could be found downtown. Momentum continues to grow for the organization, as does its membership.
ST. LAWRENCE COUNTY
Why does a region with this much to offer need to invest in destination marketing services? St. Lawrence County was, for the most part, undiscovered.
We made this problem into a promise, branding the county with the tagline, “Life Undiscovered.” One refreshed logo and style guide later, we took the campaign to social media.
SOUTHERN VERMONT
One of the most important facets of our process is creating work that stands out in the crowd, catching the audience's eye long enough to make a lasting impression.
To differentiate the beautiful Southern Vermont area from other competitive destinations in the State offering similar attractions, we utilized eye-catching photography and created a cohesive brand system, targeting the ads to in-state and nearby "tourists" as a draw to a place that is Less Travel, More Destination.
