I LOVE NY

When we go about marketing a place as a destination—it needs to be worthy of a traveler’s time and treasure. Our creative and account teams are looking to capture that special something about a place.

We’ve been fortunate to work throughout NY State, a place close to our hearts (and homes), uncovering and polishing the many gems that this state has to offer. From a case study focusing on millennials in the Adirondacks to various tourism initiatives geared towards specific audiences in NY State and beyond, we’re proud to show off our own backyard.

Explore beyond the Big Apple.…

 
 

  • Advertising, Branding, Case Study, Digital & Social, Print Collateral

  • New York’s Official Tourism Site—The Wild Center, Go North, and St. Lawrence County

  • Account Manager, Animator, Art Director, Brand Strategist, Copywriter, Creative Director, Digital Designer, Director, Focus Group Coordinator, Graphic Designer, Illustrator, Media Buyer, Photographer, Production Manager, ProofreaderItem description

The Wild Center publication "The Adirondacks & The Next Generation" design and flat layout
The Wild Center publication "The Adirondacks & The Next Generation" or Millenial Guidebook Table of Contents design and flat layout
The Wild Center publication "The Adirondacks & The Next Generation" or Millenial Guidebook Table of Contents design and flat layout
The Wild Center publication "The Adirondacks & The Next Generation" featuring eye-catching ad samples
The Wild Center publication "The Adirondacks & The Next Generation" interior design and flat layout
The Wild Center publication "The Adirondacks & The Next Generation" featuring eye-catching ad samples

The journey rewards those who choose the unbeaten path.

 
logo and branding for Go North featuring bright, bold letters and the text "The Sights, Shops and Stories of Northern NY"
Giphy's/Icons for GoNorth featuring text "Go Hike"
Giphy's/Icons for GoNorth featuring text "Go Play"
Giphy's/Icons for GoNorth featuring text "Go Eat"
Giphy's/Icons for GoNorth featuring text "Go Shop"
Giphy's/Icons for GoNorth featuring text "Go Learn"
Go Hike
Go Play
Go Eat
Go Shop
Go Learn
GoNorth informational print booklet design as part of I Love NY featuring green mountain landscape on the cover
GoNorth informational print booklet design interior as part of I Love NY featuring details of various Northern NY towns
GoNorth informational print rack card design as part of I Love NY
GoNorth merchandise/collateral- white tote back with multi-colored logo mark
Computer simulated screen featuring GoNorth website and the text "A specially curated six day tour of the best of Northern New York" over an image of a still pond in the ADK's
GoNorth black t-shirt

"You guys never disappoint."

— Hillarie Logan-Dechene, Deputy Director of The Wild Center

 
Branding and Logo for "Life Undiscovered, St. Lawrence County" New York
 
Design and Brand Guidelines booklet for St. Lawrence County
flatlay examples of logo and branding style guide booklet design featuring introduction for St. Lawrence County, NY
flatlay examples of logo and branding style guide booklet design featuring logo system & functions for St. Lawrence County, NY
flatlay examples of logo and branding style guide booklet design featuring sizing and typography for St. Lawrence County, NY
flatlay examples of logo and branding style guide booklet design featuring color treatment for St. Lawrence County, NY
 
computer screen simulation of homepage for St. Lawrence County NY featuring Fishing with the text "where the pros fish" and a background of a fisherman at sunset
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