VIDEOGRAPHY
CAPTURING WHAT MATTERS MOST.
75% of Instagram users take action after viewing a video ad.
Step 1
PRE-PRODUCTION
Step into the writers’ room where concepts take shape. How will we surprise and delight our audience? What will the call to action be? Who is our protagonist—and how will they matter?
With a concept and script in hand, the storyboard stage allows us to plan specific shots and set the flow of a piece, even before a camera’s been turned on. A storyboard gives us something to refer to as we consider equipment, personnel, and talent needed to create the perfect edit.
Our approach to talent acquisition considers diversity, ability, and logistics to book the right actors at the right moment.
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Trampoline cast 40 actors in productions this year, including one U.S. Olympian.
Keeping people in the healthcare story
Step 2
PRODUCTION
Video production days when we're shooting on set, whether it’s an Adirondack high peak in sub-zero temps, a surgical suite, a boutique, or a logistics warehouse, we arrive prepared.
Early mornings, late nights, whatever the end product calls for, we get the shot. In fact, we usually get extra because even on set our minds are cataloging how to make something even better.
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Trampoline crews range in size from producer + videographer to fully staffed productions with dedicated audio, lighting, and talent techs.
As video becomes the most consumed content (in the U.S. people spend an average of 323 minutes a week watching videos on mobile phones), we stay ahead, ensuring what we create hooks an audience.
A LOOK BEHIND THE SKIS
Stopping Power
Step 3
POST-PRODUCTION
It might seem like the least exciting part, but “post” is where the magic happens. A team can have the slickest equipment and the most incredible location, but the attention to detail of the video editing stage—adding VOs, music, and other effects, takes a piece from great to fantastic.
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Video is the number one source of information for 66% of people. More video content gets uploaded in 30 days than three decades of network TV.
Creating video content is a lot like feeding people. We use fresh ingredients and consider what people need, sweet to savory, light to nutrient-packed, we set a solid table.
