CITY OF ONEONTA
The City of Oneonta has two colleges, a beautiful downtown, and aspirations of introducing itself to more people. The City was ready to reposition itself to welcome a new wave of tourists, potential residents, and more seeking a better quality of life upstate.
As part of their Downtown Revitalization Initiative, the City selected Trampoline to be their design consultant and partner for a rebranding and wayfinding signage initiative. The “We’re Onta Something™” platform yielded a responsive brand identity and tagline system with bright and bold imagery, bringing a fresh and cohesive personality to the city.
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Advertising, Booth Graphics, Branding, Collateral, Outdoor Display, Photography, Signage, Videography
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Destination Marketing for the City of Oneonta, located in Central New York
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Account Manager, Art Director, Brand Strategist, Community Liaison, Copywriter, Creative Director, Director, Focus Group Coordinator, Graphic Designer, Illustrator, Producer, Production Coordinator, Proofreader, Talent Coordinator, Videographer
“Oneonta is preparing to roll out a 21st-century welcome mat with an ambitious wayfinding signage update, a facade program, and a new marketing campaign."
— Gary Herzig, Former Mayor