FEATURED ARTICLES
FEATURED
The Concept: Social Marketing, Issue 000016
Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?
The Concept: Is Video Worth It? Issue #000015
We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).
The Concept: The Power of the Grid. Issue #000014
The solution is not a one-size-fits-all but it can be a path to curating a social media presence in a way that is manageable, forward-facing, and professional. Between Instagram stories, Facebook feeds, TikTok's, X posts, and LinkedIn fodder, the reigning champ for ongoing content curation with staying power is...
The Concept: Summit Series. Issue #000013
We're hosting a single-day marketing conference, and it's an outdoor affair. The Trampoline creative team will be hiking the short but rewarding Bradley's Lookout trail in Bolton Landing to talk through strategy and design decisions, sticky points, ideas, you name it.
The Concept: Content Marketing. Issue #000012
Content marketing campaigns are built to solve a specific issue or to position a brand in a certain way. The goal of outbound communication is less focused on the bottom line and more dedicated to reputation and/or awareness.
The Concept: ROI. Issue #0000011
Will investing in outbound marketing improve my bottom line? Can it be done for less expense? What is the ROI on a brand investment, a creative campaign, or a video series? So many questions! Such uncertainty…
The Concept: AI. Issue #0000010
Love it or hate it, AI is here to stay. Over time, its uses have become more focused, more regulated (see the WGA strike), and perhaps more reasonable. And while that won't always be the case as the technology becomes better and smarter, it is up to the creatives to dictate its use (and its abuse)—at least where we can.
Industry buzzwords (and what they actually mean…)
We know it can be hard to stop a conversation mid-sentence to say, “Could you define that word for me?” so we figured we’d share some commonly used advertising and marketing “buzzwords” below, glossary-style, that can help you confidently navigate those conversations.
The Concept: QUOTABLE. Issue #000006
The challenges make you stronger, more nimble, better able to handle what comes next—you are forced to make time to think bolder, get more creative, and forge deeper relationships with current clients.
To that end, we're sharing some of the things we worked on this year and some things that our clients said about us that contributed to the best memories of 2023.
The Concept: MOMENTS. Issue #000005
While it is true that we live in a time of non-stop information and stimulation, the power of moments still exists—people crave experiences worth remembering, Easter eggs that ignite a core memory, frozen in time.
The Concept: CHESTNUTS. Issues #000004 & #000007
The lesson here is to be ready for what's next, whatever that may be. Do your research, adopt early if it makes sense. Don't get comfortable, keep moving forward.
Our Turn to Launch
We’ve helped people bring their businesses online, navigating the ever-changing landscape of websites and consumer preferences. It’s powerful to accompany people through the exciting and nerve-wracking moment when you finally say, “Ok, it’s time.”
Why We Embrace Your Weird
Everyone’s a little weird, quirky, unique in their own way, right? Why not embrace those elements of our personality and bring them to the forefront, showcasing what makes us, well … us?
Bringing the Winter Stoke (and hopefully some snow too)
The most exciting month of the year. Fall turns into winter, snow gathers in the clouds and blankets the summits. Winter—the season we work toward for 10 months of the year—finally arrives.At Trampoline, we’re fortunate to be able to follow our passions online and offline.
Business during climate change: Code Red for humanity
As a design and communication agency, we want to contribute to conversations and efforts around climate change. Our clients often ask us to help with a green message.
Donation communication: Standing out for a cause
It's Giving Tuesday, 2020: a year that has pushed non-profit organizations to the brink organizationally, and financially. It's become a Tramp tradition to use this day to point potential donors toward our causes and clients, who are working hard to make a difference.
An Outbreak of Optimism
There is certainly no shortage of material out there covering the declining economy, government failure, the sick and dying, failing small businesses and the list goes on. As a small business owner (and to hang on to a sliver of sanity) I wanted to pivot and talk about the positives over the last 6 months as it pertains to Trampoline.