The Concept: The Power of the Grid. Issue #000014
Q: How important is it to curate my social media content?
A: There isn't a one-size-fits-all answer but utilizing your Instagram grid to your advantage can be a strategic chess move worth making.
In a world (said in movie theater preview voice) of ever-changing advertising tactics and ever-more-changing social media landscapes, it can feel like a slog to create exciting, trending content when it only sees the light of day for 24 hours or less. While social media can essentially act as free advertising, it can be time-consuming and frustrating if a social media person isn't on staff.
The solution is not a one-size-fits-all but it can be a path to curating a social media presence in a way that is manageable, forward-facing, and professional. Between Instagram stories, Facebook feeds, TikTok's, X posts, and LinkedIn fodder, the reigning champ for ongoing content curation with staying power is the Instagram grid.
With the ability to act as a portfolio of sorts, the Instagram grid can be curated to become an ongoing ad for a business, agency, or personal aesthetic—giving the browser an instant, visual preview into the vibe being represented through color, photography, and language.
In this way, the effort that goes into the grid is a worthy endeavor and can make or break whether a person visits or engages with a business.
That's not the case for everyone, understandably, and every person engages with social media in a unique way. But, in this age of 2-3 second impressions, why would you miss a chance to engage even 1 or 2 more people by having a well-curated, brand-centric grid when it speaks volumes to your business and your attention to detail and the consumer?
At Trampoline, one of our services is conducting a brand audit to assess brand consistency across all platforms. During the process, we encourage our clients to ensure that typography is consistent, in addition to logo usage, language, voice, style, and colors, among other things.
With social media, we take the same stance, encouraging our clients to think about the grid as an extension of their marketing, as a way to stand out and draw people in—it’s the little pictures that create the big picture.
– TRAMPOLINE DESIGN • 9/3/2024
