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The Concept: Social Marketing, Issue 000016

Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?

Abstract Art as Inspo

Susan Radzyminski, the CMO of BST & Co, reached out to Trampoline after we worked together on the successful branding project to represent the merger of Albany Med and three other hospitals in the Capital Region.

BST is an accounting, business advisory, and management consulting firm that has just invested in new, flexible office space for their team of number crunchers and strategists. From an interior design standpoint, the office was a blank canvas, and the team at BST was in search of options and ideas on how to fill the walls with artwork.

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NEWS

The Concept: Social Marketing, Issue 000016

Michele DeRossi Vidarte 10/16/24 Michele DeRossi Vidarte 10/16/24

The Concept: Social Marketing, Issue 000016

Michele DeRossi Vidarte 9/23/24 Michele DeRossi Vidarte 9/23/24

The Concept: Is Video Worth It? Issue #000015

We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).

Michele DeRossi Vidarte 9/3/24 Michele DeRossi Vidarte 9/3/24

The Concept: The Power of the Grid. Issue #000014

The solution is not a one-size-fits-all but it can be a path to curating a social media presence in a way that is manageable, forward-facing, and professional. Between Instagram stories, Facebook feeds, TikTok's, X posts, and LinkedIn fodder, the reigning champ for ongoing content curation with staying power is...

Michele DeRossi Vidarte 7/16/24 Michele DeRossi Vidarte 7/16/24

The Concept: Summit Series. Issue #000013

We're hosting a single-day marketing conference, and it's an outdoor affair. The Trampoline creative team will be hiking the short but rewarding Bradley's Lookout trail in Bolton Landing to talk through strategy and design decisions, sticky points, ideas, you name it.

Michele DeRossi Vidarte 6/14/24 Michele DeRossi Vidarte 6/14/24

The Concept: Content Marketing. Issue #000012

Content marketing campaigns are built to solve a specific issue or to position a brand in a certain way. The goal of outbound communication is less focused on the bottom line and more dedicated to reputation and/or awareness.

Michele DeRossi Vidarte 2/6/24 Michele DeRossi Vidarte 2/6/24

Feel the Rush…of ROI.

With shorter attention spans within which you need to capture and hold someone's attention, a well-designed digital ad that has a clear call-to-action and impactful creative can leave the customer wanting to know more/go there/buy that, leading to a substantial ROI.

Michele DeRossi Vidarte 1/29/24 Michele DeRossi Vidarte 1/29/24

The glass is half full at Paradox

Since the announcement of Paradox’s new brand launch, updated core can designs and recreated specialty brew labels naturally followed, in addition to fresh content—photo, video, and social. New brand + updated vibe = new material to create a broader appeal.

Michele DeRossi Vidarte 4/26/23 Michele DeRossi Vidarte 4/26/23

A Wes Anderson Vignette

A recent trend on TikTok sees content creators imitating the director’s unique style and our Trampoline video team was keen to join the trend.