FEATURED ARTICLES


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The Concept: Is Video Worth It? Issue #000015
The Concept, Work, Advice, Newsletter, Video Michele DeRossi Vidarte The Concept, Work, Advice, Newsletter, Video Michele DeRossi Vidarte

The Concept: Is Video Worth It? Issue #000015

We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).

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The Concept: The Power of the Grid. Issue #000014
The Concept, Work, Advice, Newsletter, Social Media Michele DeRossi Vidarte The Concept, Work, Advice, Newsletter, Social Media Michele DeRossi Vidarte

The Concept: The Power of the Grid. Issue #000014

The solution is not a one-size-fits-all but it can be a path to curating a social media presence in a way that is manageable, forward-facing, and professional. Between Instagram stories, Facebook feeds, TikTok's, X posts, and LinkedIn fodder, the reigning champ for ongoing content curation with staying power is...

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The Concept: AI. Issue #0000010
The Concept, Work, Advice, Newsletter Michele DeRossi Vidarte The Concept, Work, Advice, Newsletter Michele DeRossi Vidarte

The Concept: AI. Issue #0000010

Love it or hate it, AI is here to stay. Over time, its uses have become more focused, more regulated (see the WGA strike), and perhaps more reasonable. And while that won't always be the case as the technology becomes better and smarter, it is up to the creatives to dictate its use (and its abuse)—at least where we can.

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The Concept: QUOTABLE. Issue #000006
The Concept, Work, Advice, Newsletter Michele DeRossi Vidarte The Concept, Work, Advice, Newsletter Michele DeRossi Vidarte

The Concept: QUOTABLE. Issue #000006

The challenges make you stronger, more nimble, better able to handle what comes next—you are forced to make time to think bolder, get more creative, and forge deeper relationships with current clients.

To that end, we're sharing some of the things we worked on this year and some things that our clients said about us that contributed to the best memories of 2023.

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