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The Concept: Social Marketing, Issue 000016

Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?

Abstract Art as Inspo

Susan Radzyminski, the CMO of BST & Co, reached out to Trampoline after we worked together on the successful branding project to represent the merger of Albany Med and three other hospitals in the Capital Region.

BST is an accounting, business advisory, and management consulting firm that has just invested in new, flexible office space for their team of number crunchers and strategists. From an interior design standpoint, the office was a blank canvas, and the team at BST was in search of options and ideas on how to fill the walls with artwork.

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NEWS

The Concept: Social Marketing, Issue 000016

Michele DeRossi Vidarte 1/6/22 Michele DeRossi Vidarte 1/6/22

Why We Embrace Your Weird

Everyone’s a little weird, quirky, unique in their own way, right? Why not embrace those elements of our personality and bring them to the forefront, showcasing what makes us, well … us?

10/6/20 10/6/20

An Outbreak of Optimism

There is certainly no shortage of material out there covering the declining economy, government failure, the sick and dying, failing small businesses and the list goes on. As a small business owner (and to hang on to a sliver of sanity) I wanted to pivot and talk about the positives over the last 6 months as it pertains to Trampoline.

7/13/20 7/13/20

Design Deferred

Today, July 13th, marks 4 months since we locked up our studio and began to create remotely. Home office setups became the place for designing-while-parenting, pet photobombs, and laundry debacles... while each Zoom Conference / Google Meet / Microsoft Teams streamed it all for clients and coworkers alike.

4/23/20 4/23/20

Vector in Place

Keep the content fresh. Even a global catastrophe is no reason to post anything stale. The Tramps challenged one another to market their personal shelter-in-place locations. What's the best part about where you are?

12/14/18 12/14/18

Superheroes of Design

When I learned that Marvel Studios patriarch Stan Lee passed away recently, it struck a chord with me. I collected Marvel comic books and trading cards growing up; it’s largely what sparked my interest in drawing and graphic design.