The Concept: MOMENTS. Issue #000005
Q: How do I create content that's unique from my competitors?
A: While it is true that we live in a time of non-stop information and stimulation, the power of moments still exists—people want to experience things worth remembering.
As video continues to be the medium of choice for reaching audiences across demographics and interests, and digital is a proven vehicle for video, the question becomes:
How do you make your story worth watching?
Watch the video below 👇 to see what we mean...
If you're putting posts out on social, the goal should be less about sales and more about providing value. Something that educates, or entertains. No one wins if sales enablement tools and tactics leave the consumer behind. Someone has to defend the time and emotion of the audience. The marketing you create to entice people to buy should encourage them to learn, feel, or think.
Creating the Moments: Frozen in Time concept was like writing a love letter to memories. It marries whimsy and wonder, simplicity and sincerity (< --- copywriter out of control). We wanted to sell mountains on the idea that they could be the stage on which stories unfold, year after year.
Our approach to this was simple, but we felt it was unlikely that audiences would be delivered a similar flight of fancy by competitors.
Making the mountain model by hand, gluing each person on the slopes, building a makeshift gondola to approximate that motion in the foreground, and later adding snow in post were all done to deliver something that felt different to viewers—the pacing, the rudimentary features on the models, and the idea that people can slow down time. When done with care, the effect is palpable.
Was it easy? Not at all. Were there hiccups? You bet! Did having a 6' table and a video set up in the center of our office create chaos? A little. It also united us in our shared love of taking things a step, or many steps, further to yield a higher return. Not to mention, feeding our appetite for hands-on creativity.
TL/DR: Think more about the person buying than the things you're selling.
– TRAMPOLINE DESIGN • 11/20/2023
