Open Your Door to the Outdoors
Each year, Trampoline works hand-in-hand with Lake George RV Park to create a summer campaign that is chock full of ol’ fashioned American fun. As the park has grown through the years, so has the scope of work that we deliver to Park owner and CEO Dave King, keeping his business up to date with media trends and platforms.
In addition to our annual work on the LGRVP’s Vacation Guide, brochure, and campaign themes, this year’s projects included updated photography of brand-new amenities on the property, Instagram reels to add to the Park’s social presence, and a number of promotional videos to advertise the Park’s unending commitment to the quintessential family summer vacation.
Promotional video created for Lake George RV Park’s brand new cabin rentals
Thanks for all your efforts on this. It is a work of art. - Dave King, Owner and CEO, LGRVP, in response to promotional video
2023 saw the grand opening of the Park’s Wilderness Lodging, featuring brand new cabin rentals, giving customers an elevated option. To provide a logo for this new amenity, we needed to create something that stood out but was in line with the Park’s fun, playful tone.
From concept to application, take a peek (below) into the creative process, which started by brainstorming some keywords to help formulate ideas for iconography, which is further expanded on through rough thumbnail sketches. The sketches then provided the foundation for digitizing and building a vector graphic that is refined and vetted before exploring color.
Once the logo was approved and finalized, we saw it through by expanding into different applications like merch and print materials. In addition to the final logo product, we are thrilled with how the new metal signage on each cabin (above) allows this logo to really shine.
“It’s amazing. I really like it. The icon and the tag words provide a great deal of flexibility to use in many different formats.”- Dave King, in response to Wilderness Lodging logo
👆 Behind the scenes of designer Kaitlin Pope and her process.
In addition to a new logo for Wilderness Lodging, our Trampoline video and photography team was commissioned for a shoot of the cabins with hired talent. We wanted to make the brand-new cabins on the property shine, showcasing their exteriors and interiors in a way that was relatable, inclusive, and memorable. By staging the shoot with talent, we were able to populate and emulate real scenes, allowing the viewers to picture themselves there, immersed in the LGRV Park experience.
On the tail of our successful cabin shoot, our team returned to the property in the fall to capture an updated video for the Park’s award-winning 2-acre, fenced-in dog play area Charlie’s Bark Park. An amenity that is both unique to LGRVP and area lodging in general, the video shoot allowed us to bring in some furry talent to showcase this canine oasis.
Finally, utilizing the images and video we captured on the shoot, we were able to create a series of Instagram reels and promotional videos for Dave and his team to use throughout the year on varying platforms, showcasing the cabins and the property in a modern and visual way for social media and beyond. Having media that is both short form and long allows the client to utilize it in various spaces to increase ROI and connection with current audiences as well as new ones.
The commitment to capturing a modern voice and brand elevates the LGRVP business above its competition, giving audiences a glimpse into what it’s like to stay there, how memorable the place can be, and what new traditions they can make with family and friends.
Instagram Reels
