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The Concept: Social Marketing, Issue 000016

Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?

Abstract Art as Inspo

Susan Radzyminski, the CMO of BST & Co, reached out to Trampoline after we worked together on the successful branding project to represent the merger of Albany Med and three other hospitals in the Capital Region.

BST is an accounting, business advisory, and management consulting firm that has just invested in new, flexible office space for their team of number crunchers and strategists. From an interior design standpoint, the office was a blank canvas, and the team at BST was in search of options and ideas on how to fill the walls with artwork.

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NEWS

The Concept: Social Marketing, Issue 000016

Michele DeRossi Vidarte 9/23/24 Michele DeRossi Vidarte 9/23/24

The Concept: Is Video Worth It? Issue #000015

We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).

Michele DeRossi Vidarte 1/23/24 Michele DeRossi Vidarte 1/23/24

Lending a hand in Maine

An emotional and sensitive project that our team poured themselves into, hoping to capture the immensity of the people who were willing to bare their souls to us.

Michele DeRossi Vidarte 12/21/23 Michele DeRossi Vidarte 12/21/23

The Concept: QUOTABLE. Issue #000006

The challenges make you stronger, more nimble, better able to handle what comes next—you are forced to make time to think bolder, get more creative, and forge deeper relationships with current clients.

To that end, we're sharing some of the things we worked on this year and some things that our clients said about us that contributed to the best memories of 2023.

Michele DeRossi Vidarte 11/20/23 Michele DeRossi Vidarte 11/20/23

The Concept: MOMENTS. Issue #000005

While it is true that we live in a time of non-stop information and stimulation, the power of moments still exists—people crave experiences worth remembering, Easter eggs that ignite a core memory, frozen in time.

Michele DeRossi Vidarte 6/10/23 Michele DeRossi Vidarte 6/10/23

1 race, 4 Tramps, 8 tires, 40 miles, ∞ black flies = BFC 2022.

Michele DeRossi Vidarte 4/26/23 Michele DeRossi Vidarte 4/26/23

A Wes Anderson Vignette

A recent trend on TikTok sees content creators imitating the director’s unique style and our Trampoline video team was keen to join the trend.

Guest User 5/16/22 Guest User 5/16/22

The Legend Continues…

Each year, the NSAA Marketing Awards are presented to ski resorts across the country, recognizing the best in ski area marketing campaigns. The awards are designed to benefit the entire industry by raising overall marketing standards and promoting sustained growth of the industry.

11/16/21 11/16/21

Making music during a pandemic:

The changes we have witnessed and survived through COVID-19 have been business-altering across all industries. There were unimaginable losses that we mourned, while others passed largely unnoticed. The introduction of musical instruments to elementary school students was a potential casualty of lockdown.

12/17/20 12/17/20

A focus on preservation: Revealing hidden histories frame by frame with Preservation League of New York State

One of the most important things we do for clients is to create bridges. First, we deliver stories, missions, products, and experiences to potential audiences and clients using video, design, and language. Then, our skills get used in different ways to most effectively build those bridges.