The Legend Continues…

Each year, the NSAA Marketing Awards are presented to ski resorts across the country, recognizing the best in ski area marketing campaigns. The awards are designed to benefit the entire industry by raising overall marketing standards and promoting sustained growth of the industry.

Trampoline is honored that this year, our “Legends of Granite Peak” video series has won for Best Use of Video. The series was just as much fun to shoot as it looks, much of which is owed to Greg Fisher and the legendary team at Granite Peak.

“Granite Peak set out to highlight its history without seeming old or stodgy. The ski area absolutely delivered with punny videos featuring a fairytale spin for a clear and consistent theme that highlights all areas of the hill. The Legends of Granite Peak series was entertaining and informative with clean graphics and production value, making for a fun, creative campaign that contributed to some solid season pass growth in both revenue and units sold.

With characters like Little Shred Riding Hood and Senderella, who had a ball at Granite Peak (even if she never put her goggles down), and lines like “once upon a pine,” judges thought the clever videos showcased well-developed archetypes that represented unique attributes and diversity of terrain across the ski area, from glades and the terrain park to night skiing. One judge had perhaps the highest compliment that can be paid to an ad campaign: ‘It made me want to visit.'” — NSAA

Congratulations to all our friends and colleagues in the industry for another successful winter season. We’re honored to be in such great company as we work together to grow the industry.