Spotlight on Summer 🌞
While most of our team are self-proclaimed powder hounds come winter, but once the sun starts shining and the ground thaws, we ditch our sticks and gear up for hiking, biking, and basically any kind of outdoor recreation that we can find in our area.
To celebrate summer’s arrival, we’re shining a light on local businesses who thrive in the warmer months, entertaining locals and tourists with adventure, nature, and good brews. We’ve been fortunate to work with these locals, some of whom have been in business for over 55 years. Here’s a summer-time itinerary for you, family, and friends to explore the area.
EXCITEMENT & EXPLORING
Lake George Expedition Park
In 2021, we were thrilled to lead a full rebrand for Lake George Expedition Park, including Dino Roar Valley and Magic Forest. Using bright visuals and animation, we provided rebranded logos, taglines, custom illustrations, and updated photo, video, and digital assets. Utilizing the vibrant history of the brand, we brought the excitement back to the park. Romp, Roar, and Explore!
RV & REFRESH
Lake George RV Park
The Lake George RV Park has been operating for over fifty years and has continuously drawn high customer ratings and returning guests. However, even with a successful business model, we all need to flip the page every now and again, to stay motivated, relevant, and feeling good.
Congrats to LGRV Park on this 56th summer season, full of s’more RV camping fun and outdoor adventure for the whole family. Over the years, we’ve been delighted to design and provide vacation guides, maps, merchandise, photography, and perhaps most popular, custom cartoon mascots for this long-standing Lake George company. Bring on summer!
BIKES, BITES & BREWS
The Hub
A growing business with a big personality and character, The HUB in Brant Lake was ready for a more professional brand that would retain its unique style and outdoorsy character. With key elements of cycling, food, and entertainment at this watering hole for the “sweaty, hungry, and thirsty,” we used modern iconography, updated typography, and colors to create a simplified logo that brings this triple-threat brand to life.
Head to Brant Lake, get sweaty on the trails and treat yourself to a cold local brew, meet some great people and maybe hear some live music if you’re lucky.
