FEATURED ARTICLES
FEATURED
Spec: Risk or Flex?
The question about whether to provide spec work on a project is one that our shop has danced around for the last 16 years. In our industry, providing creative work ahead of any contract or agreement to do work isn’t advised.
Banking on Community
Glens Falls National Bank has been the place for people to go for mortgages, home equity, and car loans since before any of us, or our parents were born. Banking has changed a lot, continues to change, keeping pace is a dance. The majority of 2018 was spent delivering a message of commitment.
Honoring Emotion
When I worked in theatre I used to say that "when you stop having butterflies before a performance, it's time to stop." Theatre is unapologetically rooted in emotion, people are literally chasing the prospect of feeling something. Tell me a story, take me to another place, teach me something. Pierce my world with magic.
Print for Impact: A die-cut to shatter the sameness and center the student
The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college.
Cobleskill Through the Tramp Lens
The Cobleskill series of collateral that we worked on was visually stunning because of its color, image selection, use of texture, a visual play on words, and overall unique physical features. The first project of the Cobleskill series was the “Travel Piece.” This was a small piece that would cover both the school of Agriculture and the School of Business and Liberal Arts & Sciences and be handed out to potential students as Cobleskill traveled to high schools.
Superheroes of Design
When I learned that Marvel Studios patriarch Stan Lee passed away recently, it struck a chord with me. I collected Marvel comic books and trading cards growing up; it’s largely what sparked my interest in drawing and graphic design.
WE’RE SEARCHING
Our current opening is for an enthusiastic, resourceful and creative Communications and Production Associate. This is a unique, exciting position that supplements both the account and creative teams in order to serve our clients. We like to immerse ourselves in the culture and voice of our clients in order to help best tell their stories, and we hope you do, too.
