12/1/20 12/1/20

Donation communication: Standing out for a cause

It's Giving Tuesday, 2020: a year that has pushed non-profit organizations to the brink organizationally, and financially. It's become a Tramp tradition to use this day to point potential donors toward our causes and clients, who are working hard to make a difference.

10/6/20 10/6/20

An Outbreak of Optimism

There is certainly no shortage of material out there covering the declining economy, government failure, the sick and dying, failing small businesses and the list goes on. As a small business owner (and to hang on to a sliver of sanity) I wanted to pivot and talk about the positives over the last 6 months as it pertains to Trampoline.

8/28/20 8/28/20

Graphic design at world's end: Recognizing the need to keep communicating

Against a backdrop of global warming, immigration issues, social unrest, and political posturing—do we really expect people to care about Pantone chips, frame rates, serifs, and spacing? Yes.

8/10/20 8/10/20

Time to define: what happens next?

We’ve moved beyond “unprecedented” as the adjective of the moment. The novelty of remote work and Zoom calls has faded. Headlines like New Normal and Uncertain Future run, while articles speculate on loan forgiveness and unemployment rates.

8/7/20 8/7/20

Respect the Spend

Is mountain biking the perfect activity? Exercise and adventure, socially distant outdoor destinations, and fun technical equipment...sounds like it to me. Based on the numbers, a lot of people are pedaling in that same direction.

6/8/20 6/8/20

Forced Change Can Reveal Positive Growth

We are often told not to fall in love with the first idea or design. Many times, if you challenge yourself to think past that first idea, you land on a new concept that is different and flexible. Exploring how many ways you can pivot a thought or the oddest thing you can think of—seriously, finding the unpredictable can be where you find inspiration.

4/10/20 4/10/20

Read the room: Communicating in times of crisis

After almost a month of remote work, following stay-at-home guidelines, we're finally seeing advertising that has been clearly influenced by a worldwide pandemic. For our part, we've been creating COVID-influenced content since February as part of our work for Glens Falls Hospital.

1/9/20 1/9/20

A Click Measuring Contest

As the saying goes: Likes don't pay the bills...sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction.

11/27/19 11/27/19

BoGo on Philanthro

Here are ten, non-profit clients who partner with Trampoline to help raise awareness of (and funds for) their efforts. Each is different, with varying geographic areas, vision statements, and metrics for success. They are all mission-driven professionals trying to have an impact on our world.

11/14/19 11/14/19

Motion to compel

Shiny objects and shorter attention spans. That's what it comes down to. Here are nine, easy examples of how to incorporate motion into your marketing, because it's no longer enough to just put yourself out there, you also have to dance.

8/14/19 8/14/19

Arrivals + Departures

What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you'll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler's time and treasure.

6/13/19 6/13/19

Track be nimble

Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms.

3/11/19 3/11/19

From the Inside Out

Here is the first in a series of Tramp Chats. We reserve the right to be very flexible with where these conversations go, but the goal is to give glimpses inside Trampoline.

3/7/19 3/7/19

Expert or Empath

We live in a pretty great moment as far as communication tools go—there are performance-based algorithms, CRM, CMS, SAS, and on and on. Sometimes the biggest challenge is figuring out which tools you need. The thing that cannot be outsourced is our ability to be compassionate toward clients.

2/25/19 2/25/19

Spec: Risk or Flex?

The question about whether to provide spec work on a project is one that our shop has danced around for the last 16 years. In our industry, providing creative work ahead of any contract or agreement to do work isn’t advised.

2/4/19 2/4/19

Honoring Emotion

When I worked in theatre I used to say that "when you stop having butterflies before a performance, it's time to stop." Theatre is unapologetically rooted in emotion, people are literally chasing the prospect of feeling something. Tell me a story, take me to another place, teach me something. Pierce my world with magic.