FEATURED ARTICLES


FEATURED


Respect the Spend
Advice, Staff, Work Advice, Staff, Work

Respect the Spend

Is mountain biking the perfect activity? Exercise and adventure, socially distant outdoor destinations, and fun technical equipment...sounds like it to me. Based on the numbers, a lot of people are pedaling in that same direction.

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Design Deferred
Snark, Work Snark, Work

Design Deferred

Today, July 13th, marks 4 months since we locked up our studio and began to create remotely. Home office setups became the place for designing-while-parenting, pet photobombs, and laundry debacles... while each Zoom Conference / Google Meet / Microsoft Teams streamed it all for clients and coworkers alike.

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Support your workforce

Support your workforce

There have always been kids at Trampoline. Since 2003 we've worked to create a culture that puts family first, knowing full well that it's easier to be creative when things are good at home. That founding principle—Family First—has taken on a deeper meaning as we collaborate from the confines of our living rooms.

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A reintroduction:
Uncategorized Uncategorized

A reintroduction:

Trampoline helps companies and organizations make the most of any situation. Even when faced with remote-work challenges, video conference buffering, and parenting-while-creating, these seven clients have used their Q2 wisely. They're making adjustments, or acquisitions, and are communicating their position in the best way imaginable.

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Forced Change Can Reveal Positive Growth
Advice Advice

Forced Change Can Reveal Positive Growth

We are often told not to fall in love with the first idea or design. Many times, if you challenge yourself to think past that first idea, you land on a new concept that is different and flexible. Exploring how many ways you can pivot a thought or the oddest thing you can think of—seriously, finding the unpredictable can be where you find inspiration.

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Printing is in the Details
Work Work

Printing is in the Details

We're always excited to get print samples. We were particularly eager to get print samples of the recent Adirondack Council Planned Giving brochure. We knew this would be the perfect project to have printed using UV Printing with the beautiful landscape photography used throughout.

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Vector in Place
Snark, Staff, Work Snark, Staff, Work

Vector in Place

Keep the content fresh. Even a global catastrophe is no reason to post anything stale. The Tramps challenged one another to market their personal shelter-in-place locations. What's the best part about where you are?

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Read the room: Communicating in times of crisis
Advice Advice

Read the room: Communicating in times of crisis

After almost a month of remote work, following stay-at-home guidelines, we're finally seeing advertising that has been clearly influenced by a worldwide pandemic. For our part, we've been creating COVID-influenced content since February as part of our work for Glens Falls Hospital.

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Business unusual
Staff Staff

Business unusual

In a perfect world, the press release would read something like: Trampoline expands, adding 16 new offices, overnight. We are not living in a perfect world. Our staff is now creating from the safety of their own homes.

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BoGo on Philanthro
Advice, Work Advice, Work

BoGo on Philanthro

Here are ten, non-profit clients who partner with Trampoline to help raise awareness of (and funds for) their efforts. Each is different, with varying geographic areas, vision statements, and metrics for success. They are all mission-driven professionals trying to have an impact on our world.

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Does Your Brand Still Fit?
Uncategorized Uncategorized

Does Your Brand Still Fit?

We’re expecting a string of sunny days over the next week. It’s what our friends at Fountain Square call, “local summer.” You grab the summery clothes bound for storage and give them one last wear on a hike, trip to the lake or backyard barbecue. We dig deep into the gratitude well and revel in the abundance of joy from living in a place that we love.

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Arrivals + Departures
Advice, Work Advice, Work

Arrivals + Departures

What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you'll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler's time and treasure.

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Track be nimble

Track be nimble

Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms.

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Perspective Requires Evolution
Uncategorized Uncategorized

Perspective Requires Evolution

Ideas are considered a deliverable in our industry. It can be hard to sell an idea, people might say, "But it didn't cost you anything." I suppose to a certain extent that's true, but in reality, any idea is a result of our perspective, whether that is how we grew up, the education and training we've had, or simply a part of the unique way that we think.

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