FEATURED ARTICLES
FEATURED
Ads on the Move
Ads are all about visibility, right? Then what’s better than an ad that moves? Utilizing buses, shuttles, trucks, and taxi cabs, we can mobilize advertising, creating colorful, eye-catching experiences on the go.
The Legend Continues…
Each year, the NSAA Marketing Awards are presented to ski resorts across the country, recognizing the best in ski area marketing campaigns. The awards are designed to benefit the entire industry by raising overall marketing standards and promoting sustained growth of the industry.
Why We Embrace Your Weird
Everyone’s a little weird, quirky, unique in their own way, right? Why not embrace those elements of our personality and bring them to the forefront, showcasing what makes us, well … us?
Open Casting Call: Expert Skiers and Snowboarders
We’re casting expert skiers and snowboarders for a photoshoot project for Windham Mountain. We’re seeking expert alpine skiers and snowboarders age 18+ who live in the New York area, closer to Windham. We're looking for expert individuals along with experienced families.
Give Back on Giving Tuesday
We're from a small community - Glens Falls, New York to be exact. There are a multitude of ways to support local — to make a small change in your routine to make a big difference for your neighborhood, your community, and the area in which you live.
A refresh to stay current
Whether you suffer from writer's block, the 3 o'clock yawns, or the stuck-inside-for-a-year-pandemic-doldrums, change, or a refresh, might be just the thing to perk you up again. We all need to flip the pages every now and again, to stay motivated, relevant, and feeling good. The same goes for businesses.
Making fruit juicy.
When CLS Farms came to Trampoline to design a new Organic Fruit brand with the goal of creating excitement, our design team was eager to take a bite, geeking out over apricots like we do beer. Learning that the signature fruit would be the Robada Apricot, we got to work with the first step in our process: discovery.
Making music during a pandemic:
The changes we have witnessed and survived through COVID-19 have been business-altering across all industries. There were unimaginable losses that we mourned, while others passed largely unnoticed. The introduction of musical instruments to elementary school students was a potential casualty of lockdown.
Depth of Field
In search of a videographer with drive to narrate, chronicle, and produce content for clients in the outdoor adventure industry, higher education, healthcare, and non-profit spaces.
Putting UX above the fold
Below, a few examples of recently launched websites that do more than just communicate. Our approach to user experience takes careful consideration of our audience and how they will interact with a particular brand online.
A focus on preservation: Revealing hidden histories frame by frame with Preservation League of New York State
One of the most important things we do for clients is to create bridges. First, we deliver stories, missions, products, and experiences to potential audiences and clients using video, design, and language. Then, our skills get used in different ways to most effectively build those bridges.
An Outbreak of Optimism
There is certainly no shortage of material out there covering the declining economy, government failure, the sick and dying, failing small businesses and the list goes on. As a small business owner (and to hang on to a sliver of sanity) I wanted to pivot and talk about the positives over the last 6 months as it pertains to Trampoline.
Graphic design at world's end: Recognizing the need to keep communicating
Against a backdrop of global warming, immigration issues, social unrest, and political posturing—do we really expect people to care about Pantone chips, frame rates, serifs, and spacing? Yes.
Respect the Spend
Is mountain biking the perfect activity? Exercise and adventure, socially distant outdoor destinations, and fun technical equipment...sounds like it to me. Based on the numbers, a lot of people are pedaling in that same direction.
Design Deferred
Today, July 13th, marks 4 months since we locked up our studio and began to create remotely. Home office setups became the place for designing-while-parenting, pet photobombs, and laundry debacles... while each Zoom Conference / Google Meet / Microsoft Teams streamed it all for clients and coworkers alike.
Printing is in the Details
We're always excited to get print samples. We were particularly eager to get print samples of the recent Adirondack Council Planned Giving brochure. We knew this would be the perfect project to have printed using UV Printing with the beautiful landscape photography used throughout.
Vector in Place
Keep the content fresh. Even a global catastrophe is no reason to post anything stale. The Tramps challenged one another to market their personal shelter-in-place locations. What's the best part about where you are?
Socially distant. Creatively consistent.
Six weeks into quarantine, but who's counting? We are. Counting website hits, conversions, sales. Yes, counting billable hours. Counting on people to do the right thing. We're counting on each other. The team dynamic is a big part of our agency process.
A Going Concern
The travel and tourism industry is on hold for the foreseeable future. While that puts a damper on both ongoing and upcoming work in our shop, there are industries we serve that are, well, essential, and we're busy communicating just that.
A Click Measuring Contest
As the saying goes: Likes don't pay the bills...sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction.