FEATURED ARTICLES
FEATURED
Graphic design at world's end: Recognizing the need to keep communicating
Against a backdrop of global warming, immigration issues, social unrest, and political posturing—do we really expect people to care about Pantone chips, frame rates, serifs, and spacing? Yes.
Time to define: what happens next?
We’ve moved beyond “unprecedented” as the adjective of the moment. The novelty of remote work and Zoom calls has faded. Headlines like New Normal and Uncertain Future run, while articles speculate on loan forgiveness and unemployment rates.
Respect the Spend
Is mountain biking the perfect activity? Exercise and adventure, socially distant outdoor destinations, and fun technical equipment...sounds like it to me. Based on the numbers, a lot of people are pedaling in that same direction.
Forced Change Can Reveal Positive Growth
We are often told not to fall in love with the first idea or design. Many times, if you challenge yourself to think past that first idea, you land on a new concept that is different and flexible. Exploring how many ways you can pivot a thought or the oddest thing you can think of—seriously, finding the unpredictable can be where you find inspiration.
Read the room: Communicating in times of crisis
After almost a month of remote work, following stay-at-home guidelines, we're finally seeing advertising that has been clearly influenced by a worldwide pandemic. For our part, we've been creating COVID-influenced content since February as part of our work for Glens Falls Hospital.
A Click Measuring Contest
As the saying goes: Likes don't pay the bills...sales do. So much of what we do as an agency can, and should, be measured. Creatives, consultants, and influencers have to be transparent about a realistic return on investment. Interaction is not a transaction.
BoGo on Philanthro
Here are ten, non-profit clients who partner with Trampoline to help raise awareness of (and funds for) their efforts. Each is different, with varying geographic areas, vision statements, and metrics for success. They are all mission-driven professionals trying to have an impact on our world.
Motion to compel
Shiny objects and shorter attention spans. That's what it comes down to. Here are nine, easy examples of how to incorporate motion into your marketing, because it's no longer enough to just put yourself out there, you also have to dance.
Arrivals + Departures
What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you'll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler's time and treasure.
Track be nimble
Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms.
From the Inside Out
Here is the first in a series of Tramp Chats. We reserve the right to be very flexible with where these conversations go, but the goal is to give glimpses inside Trampoline.
Expert or Empath
We live in a pretty great moment as far as communication tools go—there are performance-based algorithms, CRM, CMS, SAS, and on and on. Sometimes the biggest challenge is figuring out which tools you need. The thing that cannot be outsourced is our ability to be compassionate toward clients.
Spec: Risk or Flex?
The question about whether to provide spec work on a project is one that our shop has danced around for the last 16 years. In our industry, providing creative work ahead of any contract or agreement to do work isn’t advised.
Honoring Emotion
When I worked in theatre I used to say that "when you stop having butterflies before a performance, it's time to stop." Theatre is unapologetically rooted in emotion, people are literally chasing the prospect of feeling something. Tell me a story, take me to another place, teach me something. Pierce my world with magic.