11/27/19 11/27/19

BoGo on Philanthro

Here are ten, non-profit clients who partner with Trampoline to help raise awareness of (and funds for) their efforts. Each is different, with varying geographic areas, vision statements, and metrics for success. They are all mission-driven professionals trying to have an impact on our world.

11/14/19 11/14/19

Motion to compel

Shiny objects and shorter attention spans. That's what it comes down to. Here are nine, easy examples of how to incorporate motion into your marketing, because it's no longer enough to just put yourself out there, you also have to dance.

10/30/19 10/30/19

Unlimited Screen Time

First and foremost, we're not what you'd call a web shop. Design, advertising, and campaign creative is really more our bailiwick. Repeat impressions, hilarious headlines, and content choices are how we execute a successful market strategy.

8/14/19 8/14/19

Arrivals + Departures

What makes a place unforgettable? Is it an incredible experience, or an outlandish story? Is it time spent with family and friends? A meal you'll remember forever? Probably all of that, and then some. When we go about marketing a place as a destination—it needs to be worthy of a traveler's time and treasure.

6/13/19 6/13/19

Track be nimble

Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms.

2/14/19 2/14/19

Banking on Community

Glens Falls National Bank has been the place for people to go for mortgages, home equity, and car loans since before any of us, or our parents were born. Banking has changed a lot, continues to change, keeping pace is a dance. The majority of 2018 was spent delivering a message of commitment.

1/10/19 1/10/19

Print for Impact: A die-cut to shatter the sameness and center the student

The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college.

1/8/19 1/8/19

Cobleskill Through the Tramp Lens

The Cobleskill series of collateral that we worked on was visually stunning because of its color, image selection, use of texture, a visual play on words, and overall unique physical features. The first project of the Cobleskill series was the “Travel Piece.” This was a small piece that would cover both the school of Agriculture and the School of Business and Liberal Arts & Sciences and be handed out to potential students as Cobleskill traveled to high schools.

12/14/18 12/14/18

Superheroes of Design

When I learned that Marvel Studios patriarch Stan Lee passed away recently, it struck a chord with me. I collected Marvel comic books and trading cards growing up; it’s largely what sparked my interest in drawing and graphic design.