FEATURED ARTICLES
Elevate your brand's credibility with precise proofreading and editing services from Trampoline Design. Let our experts ensure your content shines.
FEATURED
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
- Adirondacks
- Adventure
- Advertising
- Advice
- Advocacy
- AI
- Albany Med
- Analytics
- Artificial Intelligence
- Awards
- B Corp
- Bcorp
- Beer
- Beverages
- Black Lives Matter
- Brand
- Branding
- Brands
- Brewery
- Buzzwords
- Campaign
- Casting
- Catskills
- Chamber Of Commerce
- Clients
- College Of St- Rose
- Comics
- Commercial
- Communication
- Community
- Content
- COVID
- Craft Beer
- Creative
- Demand Side Platform
- Dempsey Center
- Design
- Designer
- Destination Marketing
- Digital Campaign
- Double H
- Education
- Engagement
- Environment
- Experience
- Focus
- Glens Falls Hospital
- Graphic Design
- Halftone
- Hashtags
- Health Care
- High Falls Gorge
- Higher Ed
- Hiring
- Hospitality
- Hunter Mountain
- Identity
- Illustration
- Impact
- Industry
- Insights
- Instagram
- Internship
- Investment
- Job
- Lake George Rv Park
- Lake Placid
- LGRVP
- Locations
- Loews
- Logo
- Maine
- Map
- Maps
- March Madness
- Marketing
- Merch
- Meyer Fuller
- Millennials
- Mixed Drinks
- Mount Bohemia
- Newsletter
- Non-profit
- Outdoors
- Outreach
- Paper
- Paradox
- Philanthropy
- Photo
- Photography
- Photoshoot
- Posters
- Presentation
- Preservation
- Press
- Print
- Process
- Pulp Fiction
- Rebrand
- Remote
- ROI
- Saratoga
- Saratoga Chamber
- Saratoga County
- Ski
- Ski Resort
- Skiing
- Slients
- Snowriver
- Social Media
- Special Events
- Staff
- Staff Retreat
- Summer
- SUNY
- Surfrider
- Sustainability
- Tagline
- Talent
- Team
- The Concept
- Theater
- Tiktok
- Tramp Life
- UP
- Update
- Upper Peninsula
- Uvprinting
- Video
- Videography
- Vignette
- Webinar
- Website
- Wes Anderson
- West Mountain
- Wild Center
- Work
- Year-end
Why We Embrace Your Weird
Everyone’s a little weird, quirky, unique in their own way, right? Why not embrace those elements of our personality and bring them to the forefront, showcasing what makes us, well … us?
The Concept: ROI. Issue #0000011
Will investing in outbound marketing improve my bottom line? Can it be done for less expense? What is the ROI on a brand investment, a creative campaign, or a video series? So many questions! Such uncertainty…
The Concept: AI. Issue #0000010
Love it or hate it, AI is here to stay. Over time, its uses have become more focused, more regulated (see the WGA strike), and perhaps more reasonable. And while that won't always be the case as the technology becomes better and smarter, it is up to the creatives to dictate its use (and its abuse)—at least where we can.
Industry buzzwords (and what they actually mean…)
We know it can be hard to stop a conversation mid-sentence to say, “Could you define that word for me?” so we figured we’d share some commonly used advertising and marketing “buzzwords” below, glossary-style, that can help you confidently navigate those conversations.
The Concept: QUOTABLE. Issue #000006
The challenges make you stronger, more nimble, better able to handle what comes next—you are forced to make time to think bolder, get more creative, and forge deeper relationships with current clients.
To that end, we're sharing some of the things we worked on this year and some things that our clients said about us that contributed to the best memories of 2023.
The Concept: MOMENTS. Issue #000005
While it is true that we live in a time of non-stop information and stimulation, the power of moments still exists—people crave experiences worth remembering, Easter eggs that ignite a core memory, frozen in time.
The Concept: CHESTNUTS. Issues #000004 & #000007
The lesson here is to be ready for what's next, whatever that may be. Do your research, adopt early if it makes sense. Don't get comfortable, keep moving forward.
The Concept: RESEARCH. Issue #000003
The Concept: CONNECTION. Issue #000002
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.