Embracing Their Greatness

Nestled among the rolling hills of central Massachusetts lies Nichols College, a small but mighty business school with vibrant on-campus living and a competitive athletics program. With accolades such as the 2022-23 College of Distinction for Business Education, Nichols prides itself on real-world learning enhanced with the "Bison Difference." The college sets itself apart from its competitors with an active alumni population, accomplished faculty, and a curriculum that prepares students to enter the real world as well-rounded, dynamic leaders. 

To emphasize the unique traits of the Bison and create brand consistency as they grow, we developed an updated Brand Guide complete with an iconography set in trademark green and black. With our expertise in higher education branding, marketing, and media strategy, we were able to quickly assess the needs of the college and efficiently deliver.

Meant to establish clear and professional branding throughout marketing materials for development, alumni relations, athletics, admissions, and more, the brand guide and icons will serve to streamline and define their overarching message to "Embrace Greatness."