FEATURED ARTICLES
NEWS
FEATURED
NEWS
Embracing Their Greatness
To emphasize the unique traits of the Nichols College Bison and create brand consistency as they grow, Trampoline Design developed an updated Brand Guide complete with an iconography set in trademark green and black.
Print for Impact: A die-cut to shatter the sameness and center the student
The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.