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The Concept: Social Marketing, Issue 000016

Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?

Abstract Art as Inspo

Susan Radzyminski, the CMO of BST & Co, reached out to Trampoline after we worked together on the successful branding project to represent the merger of Albany Med and three other hospitals in the Capital Region.

BST is an accounting, business advisory, and management consulting firm that has just invested in new, flexible office space for their team of number crunchers and strategists. From an interior design standpoint, the office was a blank canvas, and the team at BST was in search of options and ideas on how to fill the walls with artwork.

FEATURED

NEWS

The Concept: Social Marketing, Issue 000016

Take a moment and think about what fuels your desire, if you have one, to browse social media. If you are a business owner, what do you think your customers are seeking when they follow you? What KPIs are you seeking when you are putting content out there? Are you achieving those goals and can you connect them directly to your social media presence?

Embracing Their Greatness

To emphasize the unique traits of the Nichols College Bison and create brand consistency as they grow, Trampoline Design developed an updated Brand Guide complete with an iconography set in trademark green and black.

Making music during a pandemic:

The changes we have witnessed and survived through COVID-19 have been business-altering across all industries. There were unimaginable losses that we mourned, while others passed largely unnoticed. The introduction of musical instruments to elementary school students was a potential casualty of lockdown.

Unexpected Loss & Gain: College of Saint Rose Grads Reflect on Program Closures

We read with heartbreak the news of the College of Saint Rose closing several of their programs. It feels cruel in a year when students have missed out on tradition, graduates are having a door sealed forever.