Scaling U.P.
A new identity for a snowy Upper Peninsula ski destination called for swag to match the stoke.
Formerly Indianhead & Blackjack, newly-crowned Snowriver Mountain Resort now boasts new peak names inspired by local geography: Black River Basin & Jackson Creek Summit. For a complete brand overhaul, all elements of the former name and iconography had to be replaced, from employee uniforms to merchandise to signage to trail maps to restaurants and lodging. The ultimate treat for our designers was to brainstorm and workshop all of the elements for the new Snowriver into a suite that was cohesive, clean, representative, and modern for the next chapter of the resort.
When you see local fanart featuring your new logo, you know you’ve done it justice. Powder U.P.
