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Scaling U.P.
A new identity for a snowy Upper Peninsula ski destination called for swag to match the stoke.
Good Merch = Good Advertising.
Good merch = good advertising. Think about it. You’re visiting a restaurant/business/bar and having a great time—connecting with friends, on vacation, enjoying a cold drink after a day outside, or having delicious food.
A refresh to stay current
Whether you suffer from writer's block, the 3 o'clock yawns, or the stuck-inside-for-a-year-pandemic-doldrums, change, or a refresh, might be just the thing to perk you up again. We all need to flip the pages every now and again, to stay motivated, relevant, and feeling good. The same goes for businesses.
The importance of proofing your work before sending it out into the world cannot be underestimated. And thanks to longtime AI products like simple spellcheck and the newer Grammarly, we can get a quick assist—but nothing truly replaces an eye and ear for detail and context. That's where a proofreader (preferably human) comes in.