2024: A Year of the Concept
Another year in the books, 12 more Concept newsletters chock full of advice, stories, industry tidbits, and more. As we move through the year, we write about the topics that are most relevant at the time: questions we’re getting, trends we’re seeing, work we’re proud of. Here’s a peek at what we reviewed throughout 2024. And as always, have a question or seeking an answer? ASK US.
CHESTNUTS: PART II
The lesson here is to be ready for what's next, whatever that may be. Do your research, adopt early if it makes sense. Don't get comfortable, keep moving forward.
SEGMENTED STRATEGY
Are you going out of your way to surprise and delight your audience? Are you putting different concepts into the marketplace at the same time, even just to see which performs better?
B CORP
What does it mean for a small ad agency in Glens Falls, NY? It means that we're committed to being a force for good: to being inclusive, to being impactful in our communities, to bringing good design to others with respect, transparency, and value.
A.I vs. I.Q.
Love it or hate it, AI is here to stay. And while that won't always be the case as the technology becomes better and smarter, it is up to the creatives to dictate its use (and its abuse)—at least where we can. At the end of the day, the difference is that not only do we offer clients our experience—we also offer an experience.
RETURN ON INVESTMENT
Positive R.O.I. results when a business, organization, or destination is ready to engage with its audience. It takes a dedicated effort to create, a budget to support an ongoing media spend, and a clear goal to meet, or exceed. Build the buzz around your brand. Tell the tale that’s central to what it is that you do, to the people who understand how much it matters.
POWER OF THE GRID
The reigning champ for ongoing content curation with staying power is the Instagram grid. With the ability to act as a portfolio of sorts, the Instagram grid can be curated to become an ongoing ad for a business, agency, or personal aesthetic—giving the browser an instant, visual preview into the vibe being represented through color, photography, and language.
SUMMIT SERIES
This hike is the first of its kind. We'll be addressing specific concepts custom to your concerns—from audience targeting, to design trends, to thoughts on what it means to be a B Corp. Why? Because we believe that authentic conversations are the true way to learn more about each other. This isn’t just business, it’s relationship building
CONTENT MARKETING
We might watch a piece of content marketing that’s less about the product and more about what that product can provide…the message is more about presenting a lifestyle that your target market will relate to, and, even aspire to. This approach is leveraged FOMO, at its most demure.
SOCIAL MARKETING
Admittedly, one of the main purposes of social media is entertainment, awareness, and repeat impressions. However, to use social as a part of a strategic marketing plan, you'll need more than views to convert into dollars.
BST: INTERIOR REIMAGINATION
“The team at Trampoline are creative and collaborative. They took the time to know BST, our people, and our goals for the space we created. They helped push us out of our comfort zone to achieve a better solution.”— Susan Radzyminski, BST&Co. CMO:
IS VIDEO WORTH IT?
We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).
Here’s to 2025, a whole new year of Concepts. Join us. 🥂
