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NEWS
Making fruit juicy.
When CLS Farms came to Trampoline to design a new Organic Fruit brand with the goal of creating excitement, our design team was eager to take a bite, geeking out over apricots like we do beer. Learning that the signature fruit would be the Robada Apricot, we got to work with the first step in our process: discovery.
Print for Impact: A die-cut to shatter the sameness and center the student
The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college.
The importance of proofing your work before sending it out into the world cannot be underestimated. And thanks to longtime AI products like simple spellcheck and the newer Grammarly, we can get a quick assist—but nothing truly replaces an eye and ear for detail and context. That's where a proofreader (preferably human) comes in.