FEATURED ARTICLES
FEATURED
The Concept: Summit Series. Issue #000013
We're hosting a single-day marketing conference, and it's an outdoor affair. The Trampoline creative team will be hiking the short but rewarding Bradley's Lookout trail in Bolton Landing to talk through strategy and design decisions, sticky points, ideas, you name it.
The Concept: Content Marketing. Issue #000012
Content marketing campaigns are built to solve a specific issue or to position a brand in a certain way. The goal of outbound communication is less focused on the bottom line and more dedicated to reputation and/or awareness.
The importance of proofing your work before sending it out into the world cannot be underestimated. And thanks to longtime AI products like simple spellcheck and the newer Grammarly, we can get a quick assist—but nothing truly replaces an eye and ear for detail and context. That's where a proofreader (preferably human) comes in.