We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).

Using the original vintage logo as inspiration, we created a modern icon with accompanying typography to stand out amongst the crowd, which also looks sharp on merch and even better on terrain park features.