FEATURED ARTICLES
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FEATURED
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
- Adirondacks
- Adventure
- Advertising
- Advice
- Advocacy
- AI
- Albany Med
- Artificial Intelligence
- Award Winning
- Awards
- B Corp
- Bcorp
- Beer
- Beverages
- Black Lives Matter
- Brand
- Branding
- Brands
- Brewery
- Bromley
- Buzzwords
- Campaign
- Casting
- Catskills
- Chamber Of Commerce
- Clients
- College Of St- Rose
- Comics
- Commercial
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- Community
- Content
- COVID
- Craft Beer
- Creative
- Demand Side Platform
- Dempsey Center
- Design
- Designer
- Destination Marketing
- Digital Campaign
- Double H
- Education
- Engagement
- Environment
- Experience
- Focus
- Glens Falls Hospital
- Granite Peak
- Graphic Design
- Halftone
- Hashtags
- Health Care
- High Falls Gorge
- Higher Ed
- Hiring
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- Hunter Mountain
- Identity
- Illustration
- Impact
- Industry
- Insights
- Instagram
- Internship
- Job
- Lake George Rv Park
- Lake Placid
- LGRVP
- Locations
- Loews
- Logo
- Maine
- Map
- Maps
- Marcella Sembrich
- March Madness
- Marketing
- Merch
- Meyer Fuller
- Millennials
- Mixed Drinks
- Mount Bohemia
- National Grid
- Newsletter
- Non-profit
- Outdoors
- Outreach
- Paper
- Paradox
- Philanthropy
- Photo
- Photography
- Photoshoot
- Posters
- Presentation
- Preservation
- Press
- Print
- Process
- Pulp Fiction
- Rebrand
- Remote
- ROI
- Saratoga
- Saratoga Chamber
- Saratoga County
- Ski
- Ski Resort
- Skiing
- Slients
- Snowriver
- Social Media
- Special Events
- Staff
- Staff Retreat
- Summer
- SUNY
- Surfrider
- Sustainability
- Tagline
- Talent
- Team
- The Concept
- Theater
- Tiktok
- Tramp Life
- UP
- Update
- Upper Peninsula
- Uvprinting
- Video
- Videography
- Vignette
- Webinar
- Website
- Wes Anderson
- West Mountain
- Wild Center
- Work
- Year-end

The Concept: Is Video Worth It? Issue #000015
We are all aware of current consumers' abbreviated attention spans. We live in an age of instant gratification and in order to cater to that audience, we need to make sure we're engaging our audience with authentic content that will hold their interest, while meeting them where they are (on their devices).
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.