FEATURED ARTICLES
FEATURED
March SnowMadness Bracketeering
Forget the Ides of March; we dug into the Likes of March this year. Let's peek at how you can harness the energy of fandom to create ecosystems of engagement.
Track be nimble
Demand Side Platforms* are offering more audience segmentation, using specific criteria to identify the right consumers for a product, service, or destination. The software builds a deployment based on social media likes, recently visited sites, purchase history, lookalike profiles, and search terms.
Face It—A Story of Two Headshots
When we redesigned our website, we endeavored to manage it like we would a client project. There were times when the desire to “just get it done” tempted us to cut corners. Luckily we remembered all the times we’ve said to clients, “If you’re going to the effort of doing this, take the time and resources that you need to do it right.”
Print for Impact: A die-cut to shatter the sameness and center the student
The SUNY Purchase ‘Create You’ campaign was intended to speak to prospective students about how Purchase could help them take steps towards becoming who it is they want to be. The piece extended beyond academics, highlighting clubs, connections, and community they would be introduced to and become a part of while attending the college.
