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For a brand or a business, a map of a property provides customers with a wayfinding system; for some locations, a map is crucial to getting the most out of an experience; from a university to a summer camp to a ski resort to a village, maps never stop providing a valued service.

ORDA Drops New Designs
The New York State Olympic Regional Development Authority (ORDA), manager of the facilities used during the 1980 Olympic Winter Games at Lake Placid, has announced the release of a new suite of logo marks for its world-renowned Legacy Sites…
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.