Gopher the Gold
The Albany Ad Club hosted the ADDY Shack Awards Friday night at The Vista at Van Patten Golf Club, as you've probably deduced, there was a golf theme. We were true to Tramp form and went in full Caddyshack regalia.
We rented a bus so that our team and significant others could travel together. Each year as we look back on the work we do, it's undeniable that part of what makes our creative click is the time we spend together, whether it's belting rock ballads in the back of a bus or witnessing a wedding together. Between our wild hats and outlandish sock and club pompoms, it turned out to be another great night in Trampoline award history. We took home a Gold ADDY in the category of Ambient Media Guerrilla Marketing Single Occurrence, for our Death on Display Viewfinder project created on behalf of the Glens Falls Hospital Health Promotion Center. The juxtaposition of the custom illustrations and viewfinder, taking audiences back to the mindset of a playful child all the while conveying a message of certain death, created a very powerful effect.
We earned a Silver ADDY in the Collateral Material, Annual Report category for our Moments of SeriousFun 2014 Annual Report for the SeriousFun Children’s Network. As the parent organization of Double H Ranch, SeriousFun provides us with opportunities to put our design and passion to work in ways that we know will literally change lives.
On the subject of Double H, the work we created to host our first ever Friendraiser also earned a Silver ADDY in the category Collateral Material Special Event Material Card, Invitation, Announcement – Campaign.
Also receiving a Silver ADDY nod was the map we created for the Adirondack Museum. It's no secret that we are proud map geeks. This map was in the Visual Illustration Single category.
There was a significant amount of work on display for higher ed clients by many different agencies. Having Trampoline called for another Silver ADDY on behalf of Paul Smith's College in the category Direct Marketing Public Service Collateral Brochure/Sales Kit for the Paul Smith’s College Student Viewbook and Field Guide felt great. An extended member of the Trampoline team is an alum of the school, which it makes it that much sweeter.
Zipping south to the Catskills, the commercial we created for Belleayre Mountain Ski Area received a Silver ADDY in the Online/Interactive Campaign category. Winning that was as enjoy-Belle as producing the spot!
Keeping in thematic lockstep, the next award was for our Druthers submission in the Direct Marketing Specialty Advertising Other Merchandise category. It was, of course, a branded snowboard.
We made two more trips to the podium as the tap handles we designed for Druthers were recognized with a Silver ADDY in the Sales Promotion Point of Purchase Counter Top category. This tap makes each beer enjoyable, whether you're pulling it behind the bar or from a pint glass. Cheers.
The last award was a Visual Illustration Series Silver ADDY for illustrations we created for the Druthers Brew Company in Albany. The series created a regional sense of place, while celebrating the idea that everything is a just a little bit better when you have your Druthers.
We say this year after year, but it remains true, the awards and the pageantry (or tomfoolery) that go along with them are great, but it's the enduring relationships with clients and the continued pursuit of the next great idea that gets us up in the morning and keeps us at our desks until the job is better than done.