PRIDE OF TICONDEROGA
After two decades with a marketing consultant, Bromley had all but eliminated their outbound marketing, and the brand was getting lost in a blizzard of competitive campaigns. Bromley needed to make a big impression, with a modest budget.
Trampoline sharpened the edges of the mountains’ existing message, building out a consumer campaign titled “Skiing Made Simple” that educated skiers about pass prices and guaranteed day-ticket amounts. Event marketing and family-focused lesson campaigns helped to forward the message that Bromley makes everything easy.
Video production and photography enhanced the mountains’ appeal across digital and social—with “Meet You at the Base” and “East Side Steeps” videos created to showcase the wide array of terrain, with both family-friendly learning areas and steeper pitches to carve into.
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Videography, Photography, Digital Campaigns, Social Media Advertising, Billboard Advertising,
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Ski Mountain in Southern VT
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Account Manager, Art Director, Brand Strategist, Videographer, Photographer, Creative Director, Graphic Designer, Copywriter, Proofreader
Accumulating results:
In 2024, season pass sales improved by 35%, year over year. The fresh look and feel got a lot of attention, and the Bromley commitment to being a brand that’s easy to experience reinforced all of the advertising.
