CANAL STREET MARKETPLACE

A restored community space turned Farmer’s Market needed a representative logo to communicate the history of downtown Fort Edward, NY, and the rebirth of the Canal Street building. We created a mark that speaks for itself in black and white, highlighting the building itself and the rustic charm of the marketplace. A series of posters and additional content was then designed, inspired by traditional agricultural advertising, to bring awareness to the market as well as to attract potential vendors in the area.

 
 
  • Advertising, Branding, Collateral, Merchandise, Signage

  • Retail Farmers Market in Washington County, New York

  • Art Director, Graphic Designer, Illustrator, Production Coordinator, Proofreader

black and white logo featuring illustration of old barn building that houses the Canal Street Marketplace in Fort Edward, NY
Custom illustrated poster series featuring fruits and veggies, tractor in a field and young boy running with carrots. Text overlay reads "Lend Your Neighbor a Hand," "Shop Local," "Let's Grow Together" and the CSM logo

 

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