MIDWEST FAMILY SKI RESORTS
A project like Midwest Family Ski Resorts is enough to make an agency believe in unicorns. The project: Create a brand for a parent company, rebrand a mountain, rename and brand two mountains, rename the trails of two mountains, and then design all the uniforms, merchandise, and signage.
The benefit of such a large scope of work is the ability to spend prolonged amounts of time with a brand and plot out the progression of materials to bring the brand to life across countless customer touchpoints.
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Advertising, Branding, Collateral, Digital & Social, Merchandise, Signage, Uniforms
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Four-interconnected peaks for skiing with sweeping views overlooking Lake Superior.
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Account Manager, Animator, Art Director, Brand Strategist, Copywriter, Creative Director, Graphic Designer, Illustrator, Media Buyer, Photographer, Production Manager, Proofreader
Cozy up to upscale elegance
& natural charm with Lutsen Mountains’ brand evolution.
Après, dining & live music at Lutsen Mountains.
Four peaks and views of Lake Superior—welcome to Legends Restaurant at Lutsen Mountains.
