HIGH FALLS GORGE
An Adirondack roadside destination with waterfalls, hiking trails, shopping, and dining—High Falls Gorge is an outdoor experience for the entire family. Summer and fall are the height of their attendance, with vacationers and leaf-peepers on the road through upstate New York. The falls are spectacular in the winter, and guests can snowshoe and relax by a cozy fire, but the colder months have yielded fewer guests.
In 2024, ownership allocated a modest budget to build a winter-specific campaign, deployed on social media with a digital ad component. Ad creative, featuring photographs taken by our team along with copy and design, showcased the beauty of the Gorge and the different activities available, with results that had them “feeling the rush”.
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Logo Design, Copywriting, Digital & Social, Illustration, Advertising, Video & Photo, Signage
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Nature Park in Upstate NY
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Account Manager, Art Director, Brand Strategist, Creative Director, Graphic Designer, Photographer, Videographer, Copywriter, Illustrator, Proofreader
As of 2024, the digital ad campaigns reached 854K ad impressions w/Google & 2.7K ad engagements, with 39.4K users reached on Meta, 109K ad impressions, and 654 conversions.
The most impactful results show that YOY (Year-Over-Year), numbers increased 300%.
Feel the Rush…of ROI.
With shorter attention spans within which you need to capture and hold someone's attention, a well-designed digital ad that has a clear call-to-action and impactful creative can leave the customer wanting to know more/go there/buy that, leading to a substantial ROI.
