BNB BUDDY
The BnB Buddy family of properties aims to go above and beyond for every guest, offering affordable, clean accomodations and warm hospitality in the heart of the Adirondacks.
With three hotels under their ownership in the Lake Placid/Saranac Lake area, BnB Buddy came to Trampoline looking to update the hotel logo suite, bringing each into the modern era with eye-catching design.
Working with their team, we created 3 unique and bespoke logos for hotels The Devlin, The Ashley and Sara Placid, remodeling each to reflect the distinct spirit of each accomodation.
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Brand identity, Copywriting, Website, Collateral
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A family of hotels in the Lake Placid region
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Account Manager, Art Director, Brand Strategist, Creative Director, Graphic Designer, Copywriter, Illustrator, Proofreader
“From day one, I was drawn to Trampoline not only for your company’s work, but also your personal style. I really like the way you speak, your business savvy, your sense of humor, etc.”
— Steve Brown, owner at The Devlin
Positioning itself as the home base for adventure, the logo for Sara Placid Inn & Suites explores a vintage yet modern aesthetic, becoming a trailhead for travelers seeking a unique outdoor experience.
The new logo for The Ashley captures the essence of the cozy lakeside retreat experience, blending inspiration from freehand writing and typewriting nostalgia with a simple, homey, and mid-century rustic cottage vibe.
The Devlin's logo is a visual representation of the Inn's unique story, combining the rich history and nostalgia of Lake Placid with the essence of Art Devlin, the Olympic Ski Jumper, who is at the core of The Devlin's identity, and conveys the magic and wonder of staying at the heart of Placid.
