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Mt. Rose to the Core
Mt. Rose ski resort in Lake Tahoe recently partnered with Trampoline to cultivate a brand strategy around what its users (pass holders, ticket purchasers, and employees) love most about the place.
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Graphic design at world's end: Recognizing the need to keep communicating
Against a backdrop of global warming, immigration issues, social unrest, and political posturing—do we really expect people to care about Pantone chips, frame rates, serifs, and spacing? Yes.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.