FEATURED ARTICLES
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FEATURED
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.
- Adirondacks
- Adventure
- Advertising
- Advice
- Advocacy
- AI
- Albany Med
- Analytics
- Artificial Intelligence
- Awards
- B Corp
- Bcorp
- Beer
- Beverages
- Black Lives Matter
- Brand
- Branding
- Brands
- Brewery
- Buzzwords
- Campaign
- Casting
- Catskills
- Chamber Of Commerce
- Clients
- College Of St- Rose
- Comics
- Commercial
- Communication
- Community
- Content
- COVID
- Craft Beer
- Creative
- Demand Side Platform
- Dempsey Center
- Design
- Designer
- Destination Marketing
- Digital Campaign
- Double H
- Education
- Engagement
- Environment
- Experience
- Focus
- Glens Falls Hospital
- Graphic Design
- Halftone
- Hashtags
- Health Care
- High Falls Gorge
- Higher Ed
- Hiring
- Hospitality
- Hunter Mountain
- Identity
- Illustration
- Impact
- Industry
- Insights
- Instagram
- Internship
- Investment
- Job
- Lake George Rv Park
- Lake Placid
- LGRVP
- Locations
- Loews
- Logo
- Maine
- Map
- Maps
- March Madness
- Marketing
- Merch
- Meyer Fuller
- Millennials
- Mixed Drinks
- Mount Bohemia
- Newsletter
- Non-profit
- Outdoors
- Outreach
- Paper
- Paradox
- Philanthropy
- Photo
- Photography
- Photoshoot
- Posters
- Presentation
- Preservation
- Press
- Print
- Process
- Pulp Fiction
- Rebrand
- Remote
- ROI
- Saratoga
- Saratoga Chamber
- Saratoga County
- Ski
- Ski Resort
- Skiing
- Slients
- Snowriver
- Social Media
- Special Events
- Staff
- Staff Retreat
- Summer
- SUNY
- Surfrider
- Sustainability
- Tagline
- Talent
- Team
- The Concept
- Theater
- Tiktok
- Tramp Life
- UP
- Update
- Upper Peninsula
- Uvprinting
- Video
- Videography
- Vignette
- Webinar
- Website
- Wes Anderson
- West Mountain
- Wild Center
- Work
- Year-end

An Evening to SAVOR
Since out-of-the-office work transitioned into remote work more than two years ago, we SAVOR all the opportunities we get to meet in person. And what better way to savor these moments with our clients and colleagues than gathering together on a gorgeous spring night?
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.