Awareness by surprise

The North Country Asthma Coalition approached Trampoline to mount an awareness campaign for the northern counties of upstate New York. As part of an American Lung Association campaign. Many of the communities in the Adirondack Park are made up of families with extremely low income and the Coalition was charged with tackling issues of child health related to asthma.

We created a Dr. Suessian campaign, with poetry and illustration that was used in print collateral and ads, then commissioned a larger-than-life inhaler with a space for brochures. Since outdoor advertising is not allowed in the Adirondack Park, we reallocated the billboard media budget and used those funds for the creation of 3’ tall ‘inhalers’ that held information about screening and treatment options. The target market was children 5-15 years old, in a six county region of upstate New York.

We researched and mapped out installation sites. The inhalers were strapped to light poles and columns in high-traffic areas and at convenience stores in order to communicate with a population that had limited internet access and did not read newspapers.

The campaign was a success with significant press and, more importantly, it resonated with its intended audience.