Splashtag

Late last year we started working with Loews Don CeSar on a suite of materials for their New Year's Eve event. The campaign we created was a success for the team in St. Pete's, who saw record numbers, and a blast creatively for our shop. We were tickled pink to help conceive and build out a social media contest for them to run in February, coinciding with the release of Fifty Shade of Grey. There was a spirited back and forth of ideas, before the #FlirtyShades campaign was born. Using iconic images of the resort, we launched a campaign to invite fans to determine their favorite shade of pink. The prize, of course, being a fabulous experience at Loews Don CeSar.

The response was hot.

• 8,400 visits on Facebook

• Well over 1,000 entries (more than all other 2014 promotions combined)

• 178 shares

We're looking forward to more opportunities to turn up the temperature on destination marketing elements for this beautiful resort.