Design Takes Flight

We say very genuinely that any chance to drive north is a treat. The Adirondacks are magnificent and the options of things to do are endless. However, when the call came in to head to St. Petersburg, Florida to get to know the Loews Don CeSar Hotel in preparation for a campaign for an event on New Year's Eve, well, we were able to tear ourselves away to fly south. And fly we did. The New Year's Eve Takes Flight materials for the event at the inimitable pink palace on the water was fun from beginning to end. We started with an event logo that would work with existing Loews branding and continued into campaign materials for print, web, and on property distribution. The materials and results speak for themselves.