One Good Turn Deserves Another

We have worked with Glens Falls Hospital on many projects over the years. When they asked us to help them create a brand and campaign for an initiative, funded by a grant through the New York State Department of Health, aimed at increasing healthy choices we were thrilled. The mark needed to work for multiple audiences, including school children, and have the flexibility to encompass a number of aspects of healthy living.Working with the team at Glens Falls Hospital we created a name, tagline, and color palette. We created billboards, ads, tote bags, napkins, and pencils, each with a distinct message specific to the distribution and intended audience.The campaign won a gold award in the Graphic Design USA Health & Wellness Design competition. It was also so successful that other departments received grant funding to carry the message farther throughout the region.Recently the team came back to us and asked for a complementary campaign to use in a tobacco cessation initiative. The goal was to create a system that would be recognizable as being related to Good Move, while also standing alone. It was a pleasure to go back to the creative process to conceive Fix-It, the name of the campaign that Glens Falls Hospital will be rolling out to merchants, landlords, medical offices, and the general public to work toward eliminating the use, promotion, and celebration of tobacco products.