FINCH + FRENCH

The Finch swatch books have always required a balance of information and showing off—charts and die-cuts, waterfalls and foils help the paper sing, demonstrate to printers the reliability and value, and communicate to designers the distinctness of the paper, the potential for vibrant color, and tactile interest.

We know from experience, these books have a long shelf life. It’s our responsibility to help them become the books that get pulled off the shelf again and again for reference. The Wire-O has to be sturdy, the covers need to close, and users have to come away feeling like they have a quality reference piece they can trust.