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NEWS
New Brand, Inspired by the Old.
Using the original vintage logo as inspiration, we created a modern icon with accompanying typography to stand out amongst the crowd, which also looks sharp on merch and even better on terrain park features.
Roughly Refined™: A New Brew for Paradox Brewery
Paradox Brewery, an independent, veteran-owned craft brewery, specializes in brewing innovative beer out of its state-of-the-art facility in the mountains of the Adirondacks. As the brewery geared up to celebrate its 10th anniversary this year, the team wanted a new look to welcome the next chapter.
Q: “I've got one... how about the differences and roles between/for PR and Marketing? Uses and time/place for each? Just a thought from a reader! Keep up the great work in '25.”
A: Over the years, prospective clients have called wanting PR, others have wanted marketing, others advertising, which emerged from a need for PR. Let's break it down.