FEATURED ARTICLES
FEATURED
The glass is half full at Paradox
Since the announcement of Paradox’s new brand launch, updated core can designs and recreated specialty brew labels naturally followed, in addition to fresh content—photo, video, and social. New brand + updated vibe = new material to create a broader appeal.
Roughly Refined™: A New Brew for Paradox Brewery
Paradox Brewery, an independent, veteran-owned craft brewery, specializes in brewing innovative beer out of its state-of-the-art facility in the mountains of the Adirondacks. As the brewery geared up to celebrate its 10th anniversary this year, the team wanted a new look to welcome the next chapter.
The importance of proofing your work before sending it out into the world cannot be underestimated. And thanks to longtime AI products like simple spellcheck and the newer Grammarly, we can get a quick assist—but nothing truly replaces an eye and ear for detail and context. That's where a proofreader (preferably human) comes in.